Fabbrica della Pace
Complete digital platform delivered in 51 days for Italian nonprofit Fabbrica della Pace. Integrated donation system, e-commerce shop, and media galleries—achieving 99-100 PageSpeed scores.
Building Digital Infrastructure for Peace
Fondazione La Fabbrica della Pace is an Italian nonprofit dedicated to building peace through humanitarian initiatives. Their work spans education programs, family support services, and community building across underserved regions.
The Challenge
The foundation needed to establish a professional digital presence that would:
- Communicate their mission with visual impact and emotional resonance
- Enable fundraising through both one-time donations and merchandise sales
- Engage supporters with news, media galleries, and newsletter subscriptions
- Build credibility with a polished, professional appearance
- Comply with regulations including Italian banking requirements and GDPR
Without an effective online platform, the organization was limited in its ability to reach donors, share their impact stories, and scale their fundraising efforts.
The Solution
We delivered a comprehensive digital platform combining:
1. Compelling Visual Storytelling
A custom-designed website featuring:
- Full-screen hero imagery capturing the foundation’s humanitarian mission
- Dynamic content grids highlighting featured stories and campaigns
- Photo and video galleries documenting field activities
- Quote rotations from supporters and beneficiaries
2. Integrated Donation Platform
A frictionless giving experience with:
- One-click donation form with preset amounts
- Secure payment processing via Italian banking network (BNL)
- Italian tax deduction support (5×1000 campaign)
- Automated receipt generation and donor communication
3. E-commerce Fundraising
An online shop for branded merchandise:
- Product carousel with compelling imagery
- Seamless checkout experience
- Inventory integration with donation tracking
4. Supporter Engagement Tools
- Newsletter subscription with Contact Form 7
- Social media integration (Facebook, Twitter, YouTube)
- News carousel keeping visitors informed of latest activities
- Multi-language support framework
Key Outcomes
Performance Metrics
| Metric | Result |
|---|---|
| Page Load Speed | 99-100/100 PageSpeed score |
| Mobile Responsiveness | Fully responsive across all devices |
| Time to Market | 51 days from start to launch |
| Budget Efficiency | Single developer delivery |
Business Impact
- Enabled online donations — Previously impossible fundraising channel opened
- Professional credibility — Established trust with potential major donors
- Operational efficiency — Automated donation processing and receipts
- Audience reach — Global accessibility for international supporters
- Content autonomy — Staff can update news and campaigns independently
Strategic Approach
Phase 1: Discovery & Design (Week 1-2)
- Stakeholder interviews to understand organizational goals
- Visual identity integration from existing brand assets
- Information architecture planning
- Interactive prototype development
Phase 2: Platform Development (Week 2-5)
- Custom WordPress theme development
- E-commerce and donation system integration
- Payment gateway configuration
- Content population and testing
Phase 3: Optimization & Launch (Week 5-7)
- Performance optimization achieving near-perfect speed scores
- Cross-browser and mobile testing
- Staff training on content management
- Production launch on November 13, 2015
Phase 4: Post-Launch Support (Week 7-8)
- Bug fixes and refinements
- Analytics configuration
- Ongoing plugin updates and maintenance
Why WordPress?
The WordPress platform was selected for:
| Benefit | Value to Client |
|---|---|
| Content Management | Staff can update without technical help |
| Extensibility | WooCommerce, forms, SEO tools integrated |
| Cost Efficiency | No licensing fees, affordable hosting |
| Community Support | Large ecosystem of plugins and developers |
| Future-Proof | Easy to extend as organization grows |
Investment Highlights
What Was Delivered
- Custom responsive website design
- Donation processing platform with Italian banking integration
- E-commerce shop functionality
- Newsletter and contact management system
- Photo and video gallery management
- Cookie consent compliance (GDPR)
- Performance optimization
- Content management training
Ongoing Value
- Self-service content updates
- Scalable platform for future growth
- Low maintenance hosting costs
- Plugin ecosystem for future features
Client Testimonial Context
The website successfully launched and has been serving the foundation’s digital needs, enabling:
- Consistent online donation processing
- Regular news and campaign updates
- Media sharing from humanitarian activities
- Newsletter subscriber growth
Conclusion
The Fabbrica della Pace digital platform demonstrates how thoughtful web development can amplify a nonprofit’s impact. By combining compelling visual design with robust donation infrastructure and user-friendly content management, we created a digital foundation that continues to support the organization’s peace-building mission.
A well-designed website isn’t just a digital brochure—it’s a fundraising tool, a storytelling platform, and a credibility builder that works 24/7 for your cause.