E-commercewordpressphpjavascriptfigmamysqlrediswoocommerceelementor
Grué
Full e-commerce platform for an Italian pastry shop with custom product management, delivery scheduling, and multi-channel marketing integration
The Client
Grué Pasticceria is an Italian artisan pastry shop offering handcrafted baked goods, cakes, and confectionery products. The business needed to expand beyond their physical storefront and reach customers throughout Italy with online ordering capabilities.
The Challenge
The client required a modern e-commerce platform that could:
- Handle complex product variations — Products sold by weight, size, and quantity with different pricing tiers
- Support delivery scheduling — Customers needed to select preferred delivery dates for fresh products
- Maintain brand identity — Elegant, appetizing presentation reflecting artisan quality
- Serve Italian customers — Full Italian language support and local payment methods
- Scale with growth — Fast, reliable performance during peak ordering periods
The Solution
I developed a fully custom e-commerce platform built on WordPress and WooCommerce, featuring:
Tailored Shopping Experience
- Intuitive product browsing with advanced filtering by category, price, and attributes
- Clear pricing display with “Starting from” indicators for variable products
- Custom price labels (per kg, per piece) for transparent purchasing
- Streamlined checkout with delivery date selection
Visual Merchandising
- Professional product showcases and category displays
- Custom product boxes for cross-selling and upselling
- Mobile-responsive design for shopping on any device
- Fast-loading images optimized for web
Marketing & Visibility
- Google Shopping integration for product advertising
- Facebook catalog sync for social commerce
- SEO-optimized structure for organic search visibility
Reliability & Security
- Enterprise-grade caching for fast page loads
- Secure payment processing
- Malware protection and firewall
- Regular automated backups
Key Deliverables
| Deliverable | Description |
|---|---|
| Custom Theme | Bespoke design tailored to brand identity |
| Product Management | Flexible system for variable products and pricing |
| Delivery Scheduling | Date picker for fresh product deliveries |
| Multi-Channel Sales | Google Shopping + Facebook integration |
| Performance Optimization | Caching infrastructure for speed |
| Security Hardening | WAF, SSL, and monitoring |
Platform Capabilities
For Customers:
- Browse products by category with smart filters
- View clear pricing for all product variations
- Schedule delivery dates at checkout
- Secure online payment
For the Business:
- Easy product and inventory management
- Order processing and fulfillment tracking
- Customer data and order history
- Marketing channel integration
Technologies Used
- Platform: WordPress + WooCommerce
- Page Builder: Elementor Pro
- Hosting: Cloudways (managed cloud hosting)
- Performance: Redis caching, image optimization
- Security: WAF protection, SSL encryption
Project Outcome
The platform provides Grué Pasticceria with a professional online presence that:
- Extends their reach beyond the physical storefront
- Enables 24/7 online ordering
- Showcases their artisan products effectively
- Integrates with Google and Facebook for marketing
- Scales to handle increased order volume