Procurato

Transforming a UK procurement company’s digital presence with a modern, scalable WordPress solution.

The Client

Procurato is a UK-based procurement company offering specialized services across three core areas:

Procurement Solutions – Strategic sourcing and supplier management
Insurance Services – Risk management and coverage solutions
Data & Analytics – Business intelligence and reporting

They needed a digital platform that would reflect their professional expertise while providing an intuitive experience for potential clients exploring their service offerings.

The Challenge

Procurato approached us with several key business requirements:

1. Professional Brand Presence

The existing website didn’t adequately represent the company’s position as a trusted procurement partner. They needed a sophisticated design that would instill confidence in enterprise clients.

2. Complex Service Navigation

With three distinct service verticals, each containing multiple sub-services, visitors struggled to find relevant information. The site architecture needed to guide users intuitively through their service offerings.

3. Engaging User Experience

Static content wasn’t capturing visitor attention. The site needed dynamic elements to highlight key messages and showcase achievements without overwhelming users.

4. Scalability for Growth

As Procurato expands their service portfolio, the website needed to accommodate new content and features without requiring complete rebuilds.

5. Operational Efficiency

The internal team needed to update content easily while maintaining design consistency. The development workflow needed to support rapid iterations.

The Solution

We delivered a comprehensive WordPress solution built on modern development practices, focusing on three pillars:

User Experience

Dynamic Content Presentation

Animated text rotators highlight key value propositions
Smooth scroll galleries showcase awards and credentials
Interactive accordions simplify navigation through service hierarchies

Intuitive Navigation

Restructured information architecture across 50+ pages
Smart page hierarchy navigation with expandable sections
Clear pathways from service categories to specific offerings

Performance Optimization

Fast page loads through intelligent script loading
Optimized animations that don’t compromise speed
Mobile-responsive design across all devices

Content Management

Elementor Integration

Visual page builder for easy content updates
Pre-built components matching brand guidelines
No coding required for routine content changes

Dynamic Content Features

Automatic reading time calculations for articles
Smart author attribution for insights content
Filterable content by topic and category

Structured Data

Custom fields for consistent service information
Taxonomy system for content organization
Automated menu updates when pages change

Technical Foundation

Modern Architecture

Modular codebase for maintainability
Separated features that can evolve independently
Clean code following industry best practices

Reliable Development Workflow

Local development environment matching production
Automated testing to catch issues early
Streamlined deployment process

Future-Ready Platform

Extensible design for new features
Documentation for ongoing development
Scalable infrastructure

Key Features Delivered

1. Animated Hero Sections

Eye-catching text animations that cycle through key messages, drawing visitor attention to core value propositions without being distracting.

2. Awards & Credentials Carousel

A polished showcase of company achievements and certifications, automatically animating to display recognition from industry bodies.

3. Service Navigation Accordion

Collapsible navigation panels that help visitors explore Procurato’s service hierarchy – from high-level categories down to specific offerings.

4. Smart Content Filtering

Topic-based filtering system allowing visitors to find relevant insights and resources quickly, with smooth loading transitions.

5. Dynamic Article Metadata

Automatic calculation and display of reading times, publication dates, and author information for all insight articles.

6. Responsive Design

Fully optimized experience across desktop, tablet, and mobile devices with touch-friendly interactions.

Results & Business Impact

Improved User Engagement

Dynamic content captures attention on key landing pages
Intuitive navigation reduces bounce rates on service pages
Smooth animations create a premium, professional feel

Operational Efficiency

Visual editing enables marketing team to update content independently
Modular architecture reduces development time for new features
Automated workflows streamline content publication

Brand Perception

Modern design positions Procurato as an innovative partner
Professional polish builds trust with enterprise prospects
Consistent experience reinforces brand identity across all pages

Technical Excellence

Fast performance improves search rankings and user experience
Mobile optimization captures growing mobile audience
Scalable platform supports business growth

Technology Highlights

The solution leverages enterprise-grade technologies:

Category	Technologies
Platform	WordPress, Elementor Pro
Animation	GSAP (GreenSock Animation Platform)
Development	PHP 8.3, Modern JavaScript
Infrastructure	Docker, NGINX, MariaDB
Quality	Automated Testing, Code Standards

Project Approach

Discovery & Planning

Stakeholder interviews to understand business goals
Content audit of existing site structure
User journey mapping for key visitor paths
Technical requirements gathering

Design & Development

Component-based design system
Iterative development with regular demos
Mobile-first responsive implementation
Accessibility compliance throughout

Testing & Launch

Cross-browser and device testing
Performance optimization
Content migration support
Training for internal team

Ongoing Support

Feature enhancements as needed
Performance monitoring
Security updates
Technical documentation